Objectives for the case
study
To
help the company achieve the newly drafted targets, the following objectives
have been formulated for a case study that will provide crucial information
about the planned expansion:
q To
determine the extent of the economic deep in the target market and the possible
causatives e.g. natural calamities like earthquakes
q To
determine the most affected sectors of their economy before deploying the
product into this market
q To
come up with possible market structure before launching the product in the new
market
The major activities
required to achieve the objectives
q Conduct
a survey on the target region to establish the economic strengths of the
residents and current consumption patterns.
q Prepare
samples for this market based on the findings of the initial survey.
q Correct
feedbacks from the sample population about the pricing, packaging, flavors
and/or sizes.
q After
successfully completing the initial market analyses, the company can start
producing and supplying the new market with the products. However, production
should be gradual to avoid losses emanating from over production.
Sequences required for
those activities
q Preparation
of a survey questionnaire (based on market characteristics).
q Conducting
the initial survey.
q Analysis
of results from the survey.
q Prepare
formula/brand that will suite the market
q Distribute
samples in the target region \tart producing specific brands for the new
market. The production should be based on the findings from the feedbacks
received from the sampling process
The tasks above were
necessary in the following fronts:
The initial survey is paramount because
no previous statics about the market can be relied upon. Also, the country’s
economic status is complex with very little information being relayed from
economic analysts.
A critical analysis of data from the
survey should be done to establish the consumption patterns in the region.
Results from the analysis will help the production department in designing
specific brands for the market.
After ascertaining that the market is
suitable, based on the findings of both surveys the production lines can be
increased, altered or more machined be installed to increase production.
Some of the required
resources are:
q Human
resource- people to conduct the surveys
q Material
- raw material for production of samples and to be used in the final
production.
q Finance-
to equip the company with additional machines (if need be), buying of raw
materials for production and financing the survey.
The Schedule of event
time line is as shown below
q Sixteen weeks ahead:
Conduct the initial survey
q Fourteen weeks ahead:
Manufacturing of sample products
q Twelve weeks ahead:
Correction of feedbacks from the target population
q Seven weeks ahead:
Buying new machines to boost the current production or preparation of new
production lines
q Six weeks ahead:
Buying of additional raw material depending on the preferences of the
population
q Three weeks ahead:
Production for the new market
q Two weeks ahead:
Distribution of the products to the market
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