Ethnocentrism is the tendency a tribe
feeling that their cultural values are more important than those of other
tribes. The ego comes after a long term dominance of one tribe over other
tribes in a certain locality e.g. if one tribe dominates the financial
framework of a religion they might be affected ethnocentrism (Lee, 2003).
Individuals use ethnocentrism to bargain of political positions, employment or
bragging rights. On the other hand corporations foundered out of a cultural
heritage might want to stamp their importance and dominate given markets
because they were founded by natives. This essay will review the cultural
heritage ofBushmen, a tribe that was found in remote areas of South Africa
through a gods must be crazy movie presentation.
The movie featured three different plots
that converge at some point in the movie. First is a teacher that has travelled
all the way from Europe to come and teach in a mission school located in suburb
parts of South Africa. Second is Mr. Steyn whose passion is studying wild
animals characteristics and finally there is Xi, the bush man who is travelling
towards the end of the world to throw away an “alien object that the gods had
sent to her land”. The unwanted object that Xi wants to discard is a caca cola
bottle that dropped from a flying aeroplane but because of the remoteness of
their locality, they thought the object was sent to them by the gods to aid
them in their daily chores (Hartwell, 2003).
The movie highlights the plight of a
people that had been left behind in the cultural lifestyles long after
modernization had visited the region. However, it serves to portray the strong
virtues that were shared by the traditional group that knew nothing about the
sophisticated lifestyles we are leading today. Within their small village, man
was the source of security as was demonstrated by the desperation that engulfed
the community when Xi announced that he would be travelling towards the end of
the world and that his journal might take a few months. The family was not
prepared to live without him because he was also a bread winner; he hunted in
the bushes to provide for his family.
The community that lived in the Kalahari
Desert also lived communally. The movie portrays the Bushmen as a loving
community where everything belonged to the community and hatred was unheard-of
within their territory. Although the Bushmen lived in utter poverty and
ignorance, they still shared many great attributes with other tributes and
comminutes around the world. Many tribal groups, in their remoteness share they
affluence with other members of the community. The red Indians are another
typical example of what community share; sometimes ago before modernization
reduced the cultural practices in the community, the red Indians used to hunt
wild game together and at the end of the day they would share their catch
before dispatching to their individual families (Gugler, 2003). These cultural
heritages can also be observed within many communities in South America and
Africa.
Many attributes that communities
reserved within their territories long before civilization were paramount.
Civilization brought individualism to many communities and the tranquility that
prevailed left as gabble for opportunities ensued. Civilization brought
simplicity to people who variously suffered due to natural phenomenon and some
of the tragic things that accompanied most the communities disappeared e.g. the
level of infant mortality rate reduced tremendously when modern delivery
facilities were established (Pfaff, 2004). But on the other hand the life
expectancy across the globe was affected considerably due to technology related
maladies.
In conclusion, gods must be crazy was a
typical representation of an ideal traditional community setting. The setting
helps us to draw important attributes that tribes lost to modernization and
ugly lifestyles that they shed off with the arrival of civilization. The movie
represented a pivotal stage where the modern world met the traditional
cultures, it also shows how devastation the mixing of the two lifestyles could
have been especially after the bottle that had been disguised as a blessing
arrived in the village and distracted the norms of the community. The plot of
the movie can help youths to reflect on important lost concepts and which might
have aided in founding some of the important corporations and bodies across the
globe, also the muddle that engulfed their ancestry long before they were born.
References
Gugler,
J. (2003). African Film: Re-imagining a
Continent. Kuala Lumpur: Indiana University Press.
Hartwell,
D. G., and Kathryn, C. The Space Opera
Renaissance. New York: Orb Books, 2007.
Lee,
R. (2003). The DobeJu/'hoansi.Case
Studies in Cultural Anthropology.London: Wadsworth Publishing.
Pfaff,
F. (2004).Focus on African Films.
Kuala Lumpur: Indiana University Press.
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