Introduction
Group dynamics practically exists out of the fact
that individuals posses different personalities in the way they relate in a
given business environment. Group dynamics in its totality revolves around the
functionality and nature of different groups. For effective management and
efficient functionality of different aspects of the organization, business entities
need to understand the functionality of groups. The urge to identify with a
certain group has over the years proved to be a powerful force that reckons
above individual personalities. Moreover, group dynamics have been observed to
override beliefs, values and preferences of different individuals in an
organization. The magnitude of group dynamics is therefore set to affect the
human potential in an organization (Needham, 1999, p.
308).
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