Outline
I. Introduction
Professional
and disciplinary researches are two perspectives that are similar yet
different.
II. Analysis
The
online marketing research is hailed from many different points of views. The
response rate is big and the base for the research is wide.
III. Case
Study
Teachers
in this study carried out a research in which they wanted to know the impact of
acquiring a second language to students and people.
IV. Conclusion
Professional discipline research can be interesting and
enjoyable if the participants find it so.
Introduction
Professional
and disciplinary researches are two perspectives that are similar yet
different. Disciplinary research is concerned with the act of getting
information and analyzing it for a particular discipline such as accounting.
Professional research is the one carried out by graduate students, professors
and any other field that is concerned with a study to analyze a student or a person’s
ability to do carry out a study. This paper looks at the two perspectives and
offers a case study of professional research.
Analysis
The
online marketing research is hailed from many different points of views. The
response rate is big and the base for the research is wide. It is multifaceted
and involves response from many and diverse people. This leads to a good result
from which to base our arguments. Though the same methodology is used, questionnaires
that are similar, it is evident that online research in marketing generates
better and informative responses than the postal research (Smith and MacDonald,
2003).
Though
the discipline of marketing can be able to gauge and evaluate the type of
persons to respond to their questions as well as demography dynamics using the
postal way, it is really hard to do that using the online way. This is because
it is easy to say that the respondents are over 30 years and have a degree but
this may form a small population of your response. Also the respondents may be
required to come from a certain area but unless there is software to trend the
whereabouts of the populace answering the questions, it is hard to do that
(Opperman, 1995).
The online
data collection may restrict the respondents from answering some questions
especially if they touch on personal lives of the respondents due to the
perceived lack of security and trust of online usage. This propels the usage of
postal data collection at a high pedestal in terms of better and well responded
questions. Therefore its usage for analysis is better and the outcome more informative.
The online way is also quite chap and the access for uninhibited population for
data collection is enormous as compared to the postal way that is bound to be
quite expensive (Hanson, 2000).
Case
Study
Teachers
in this study carried out a research in which they wanted to know the impact of
acquiring a second language to students and people. Research is the driver of
every profession worldwide including the teaching profession. The teachers
involved themselves in studying the impact a second language acquisition, each
carrying his/her study and using an earlier study on the same topic as the
baseline. A specific group of teachers was the target group. They were sent
questionnaires with 28 questions asking about their perceptions regarding
teacher research (Smith and MacDonald, 2003).
The
teachers also employed personal and group interviews and each teacher involved
was given a certain theme to tackle. Different and very divergent responses
emerged and reasons that may have fostered this were analyzed. This included a
big workload for teachers that constrained them time wise and the different
administrations in schools that had different views in terms of encouraging
teacher research. The teachers also had the problem of managing and understanding
the whole research process and the manner to conduct it. While some may have
employed emails on their own, it became hard for them to use the prescribed methods
(Jeurrisen
and Keith, 2006).
Conclusion
Professional
discipline research can be interesting and enjoyable if the participants find
it so. The participants include the target audience and the interviewers. The
methods used may be the defining factor of the results and analysis as it was
noted with the online and the postal responses. In the case study it is also
evident that the time and knowledge of research affects the findings.
References
Hanson,
W. (2000). Principles of Internet
Marketing. Cincinnati, OH: South Western College Publishing.
Keith, M. & Jeurrisen, M. (2006). Teacher study as tessol
professional development: a case study. New
Zealand Journal of Teachers Work, 3(1), 33-41. Retrieved on 06th
August 2010, from http://www.teacherswork.ac.nz/journal/volume3_issue1/kitchen.pdf
Opperman,
M. (1995). E-mail surveys. Potentials and
Pitfalls. Marketing Research, 7(5), 29-33.
Smith,
A. & MacDonald, H. (2003). A comparison of online and postal data
collection methods in marketing research.
Marketing Intelligence and Planning, 21(2), 85-95.
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