Order Now!

Att: Customer

Labels

Total Pageviews

Monday 15 July 2013

Briefly explains how the communications mix can be applied to both the B2C and B2B marketing channels in order to achieve marketing objectives

I need a presentation done in Powerpoint. It is to include 8 slides. 1 is an introduction (bullet points) and 1 is to be a summary (bullet points).

Assignment:

There are a wide variety of approaches to communication that can be used within different marketing channels. A broader understanding of how communications can be used in different marketing channels cam help organisations looking to expand into new markets or even to re-focus on their current channels.

Within your role as marketing assistant, you have been asked by your marketing manager for John McEwan (www.johnmcewan.com.au) to produce a short presentation that:


1. Briefly explains how the communications mix can be applied to both the B2C and B2B marketing channels in order to achieve marketing objectives (3 slides)

- Explain importance of distribution channels to John McEwan (currently only an online website)
- Which aspects of communication mix would work for current channels (online)
- Which aspects of communication mix would work for existing channels for a proposed B2B channel

2. Recommends how to monitor and control marketing channel behaviour using the following tools (3 slides):

- financial indicators
- non-financial indicators

(must use a balanced score card for this part and use it as a visual)


There MUST be academic references - Harvard style.
>>Get more details on this paper here<<< 

No comments:

Post a Comment