Order Now!

Att: Customer

Labels

Total Pageviews

Wednesday 24 July 2013

Marketing Essay - Marketing Summary Flying on a full-service airline as apposed to a low-far discount carrier



Summary Marketing Plan Flying on a full-service airline as opposed to a low-fare discount carrier. The Summary Marketing Plan must incorporate at least 4 resources, 2 from Pro-Quest. Each paper will contain the following elements: . 0.1 Company Overview . 0.2 Executive Summary of Marketing Plan . 1.0 Description of the Target Market . 2.0 Description of Competitors . 3.0 Description of Product or Service (P) . 4.0 Marketing Budget . 5.0 Description of Location (P) . 6.0 Pricing Strategy (P) . 7.0 Summary and Implementation Plan (P) Writing the Summary Paper%u2028, The Summary Paper: . Must be eight (8) double-spaced-pages in length, exclusive of Appendix, References, Exhibits, etc., and formatted according to APA style as outlined in the approved APA style guide. . Must include a cover page that includes:%u2028 Title of paper Students name Course name and number Instructor’s name Date submitted . Must address the topic of the paper with critical thought. . Must use APA style as outlined in the approved APA style guide to document all sources. . Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide and incorporates at least 4 resources, 2 from Pro-Quest. . Required Text . Mullins, J. W., Walker, Jr., O. C., & Boyd, H. W. (2010). Marketing management: A strategic decision making approach (7th ed.). Boston: McGraw-Hill Irwin. ISBN: 9780073381169. . Required Articles . . Levitt, T. (1975, September-October). Marketing myopia. Harvard

Get this paper

No comments:

Post a Comment