Summary
Marketing Plan Flying on a full-service airline as opposed to a low-fare
discount carrier. The Summary Marketing Plan must incorporate at least 4
resources, 2 from Pro-Quest. Each paper will contain the following elements: .
0.1 Company Overview . 0.2 Executive Summary of Marketing Plan . 1.0
Description of the Target Market . 2.0 Description of Competitors . 3.0
Description of Product or Service (P) . 4.0 Marketing Budget . 5.0 Description
of Location (P) . 6.0 Pricing Strategy (P) . 7.0 Summary and Implementation
Plan (P) Writing the Summary Paper%u2028, The Summary Paper: . Must be eight
(8) double-spaced-pages in length, exclusive of Appendix, References, Exhibits,
etc., and formatted according to APA style as outlined in the approved APA
style guide. . Must include a cover page that includes:%u2028 Title of paper
Students name Course name and number Instructor’s name Date submitted . Must
address the topic of the paper with critical thought. . Must use APA style as
outlined in the approved APA style guide to document all sources. . Must
include, on the final page, a Reference List that is completed according to APA
style as outlined in the approved APA style guide and incorporates at least 4
resources, 2 from Pro-Quest. . Required Text . Mullins, J. W., Walker, Jr., O.
C., & Boyd, H. W. (2010). Marketing management: A strategic decision making
approach (7th ed.). Boston: McGraw-Hill Irwin. ISBN: 9780073381169. . Required
Articles . . Levitt, T. (1975, September-October). Marketing myopia. Harvard
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