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Wednesday 28 August 2013

Essay paper on Retail Business Analysis



Visit any retail establishment use Wal Mart of your choice in order to assess how the organization has implemented the generic marketing strategy and the segmentation strategies. Develop a two- to three-page paper in the correct APA writing style and synthesize your concept of how those assessed strategies could be improved and impact the successful marketing of the product. Include a minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources in the correct APA writing style. Grading Criteria Retail Business Analysis 7 percent Content Criteria Weight The paper assesses how an organization has implemented the generic marketing strategy and the segmentation strategies. Class required text and articles Mullins, J. W., Walker, Jr., O. C., & Boyd, H. W. (2010). Marketing management: A strategic decision making approach (7th ed.). Boston: McGraw-Hill Irwin. ISBN: 9780073381169. Required Articles Levitt, T. (1975, September-October). Marketing myopia. Harvard Business Review, 53(5), 26-40. Retrieved from www.casadogalo.com/marketingmyopia.pdf. Porter, M. (2002). What is strategy? The Free Library. Retrieved from www.thefreelibrary.com/Michael Porter:What is Strategy?-a085608624 Smallwood, J. E. (1973, Winter). The product life cycle: A key to strategic planning. In Enis, B. M., & Cox, K. K. (Eds). Marketing classics: A selection of influential articles. Boston: Allyn and Bacon. Retrieved from www.bus.ucf.edu/jallen/secured/Smallwood.pdf.3 The paper synthesizes a concept of how those assessed strategies could be improved and impact the successful marketing of the product. 3 Writing Skills Sentences are complete, clear and concise. .25 Paragraph and sentence transitions are present, logical and maintain the flow throughout the paper. .25 Research Criteria The paper includes a minimum of two to four resources sources, including one peer reviewed. .25 Style Criteria Must be 2-3 pages double spaced in length and formatted according to APA style as outlined in the approved style guide. .25


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