Visit any retail establishment use Wal Mart of your choice in order to
assess how the organization has implemented the generic marketing strategy and
the segmentation strategies. Develop a two- to three-page paper in the correct
APA writing style and synthesize your concept of how those assessed strategies
could be improved and impact the successful marketing of the product. Include a
minimum of 2-4 resources; 1 resource must be peer reviewed. List the resources
in the correct APA writing style. Grading Criteria Retail Business Analysis 7
percent Content Criteria Weight The paper assesses how an organization has
implemented the generic marketing strategy and the segmentation strategies.
Class required text and articles Mullins, J. W., Walker, Jr., O. C., &
Boyd, H. W. (2010). Marketing management: A strategic decision making approach
(7th ed.). Boston: McGraw-Hill Irwin. ISBN: 9780073381169. Required Articles
Levitt, T. (1975, September-October). Marketing myopia. Harvard Business
Review, 53(5), 26-40. Retrieved from www.casadogalo.com/marketingmyopia.pdf.
Porter, M. (2002). What is strategy? The Free Library. Retrieved from
www.thefreelibrary.com/Michael Porter:What is Strategy?-a085608624 Smallwood,
J. E. (1973, Winter). The product life cycle: A key to strategic planning. In
Enis, B. M., & Cox, K. K. (Eds). Marketing classics: A selection of
influential articles. Boston: Allyn and Bacon. Retrieved from
www.bus.ucf.edu/jallen/secured/Smallwood.pdf.3 The paper synthesizes a concept
of how those assessed strategies could be improved and impact the successful
marketing of the product. 3 Writing Skills Sentences are complete, clear and
concise. .25 Paragraph and sentence transitions are present, logical and
maintain the flow throughout the paper. .25 Research Criteria The paper
includes a minimum of two to four resources sources, including one peer
reviewed. .25 Style Criteria Must be 2-3 pages double spaced in length and
formatted according to APA style as outlined in the approved style guide. .25
Get this paper
No comments:
Post a Comment