1.What is Bounce Rate?
A) the percentage of visits to your site where the visitor viewed only one page and then exited without any interaction on your site
B) the number of times unique visitors returned to your website
C) the percentage of sessions for which the visitor can be tracked as unique
D) the percentage of site exits
2.How would you track visitors coming from an email, banner, or newsletter campaign?
A) by manually tagging the destination URLs of the campaign
B) Google Analytics will track visits coming from any campaign automatically
C) by turning autotagging on
D) It is not possible to track visitors coming from non-AdWords campaigns
3.What does a high bounce rate on a landing page associated with a particular keyword suggest?
A) The keyword will have a relatively high ROI
B) The content on the landing page does not properly match the expectations of visitors who searched on that keyword
C) The landing page is highly relevant to the keyword
D) You should stop buying the keyword
4.How would you set up Google Analytics to attribute conversions to the original referring campaign?
A) Add "utm_nooverride=off" to the end of your campaign URLs
B) Conversions are attributed to the original referring campaign by default
C) Add "utm_nooverride=1" to the end of your campaign URLs
D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior
5.How is click-through-rate calculated?
A) clicks / impressions
B) visits / impressions
C) clicks / visits
D) absolute unique visitors / impressions
6.You want to exclude your company's internal traffic from your reports. Which RegEx would exclude the IP range 18.104.22.168 to 22.214.171.124? (Hint: Use the RegEx Generator in the Google Analytics Help Center)
A) 193\.88\.222\.(1 -10)
D) 193\.88\.222\.[1 -9]| 10
7.Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement?
A) the _link() or _linkByPost() method
B) the _trackTrans() method
C) the _setLocalRemoteServer() method
D) This is tracked automatically; no additional configuration is required
8.How would you find out which keywords visitors from Tokyo used to find your site?
A) This information is not available in Google Analytics
B) Search for "Tokyo" in the All Traffic report
C) Select the "Keyword" dimension in the Map Overlay (Location) report
D) Select the "City" dimension in the Keywords report
9.You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing the URL of your site directly into their browser?
A) You cannot track conversions when a visitor returns as "direct" (i.e. by typing the URL of your site directly into their browser)
B) Google Analytics does this by default (within 18 months)
C) Google Analytics does this by default (within 6 months)
D) Tag the URL in the email with a campaign of "nooverride"
10.A visitor arrived at your website via referrer A on one occasion, and then via referrer B on another. During the second visit, the visitor completed a purchase transaction. To what source will the purchase transaction be attributed?
A) referrer B
B) referrer A
D) (not set)
11.You define a URL Destination goal by_.
A) editing the profile and specifying the request URI of the conversion page
B) adding the e-commerce code to the goal page
C) adding the conversion ID to the tracking code on the goal page
D) dragging the goal page onto the Dashboard
12.Which reports tell you how many automatic crawlers (search engine robots) visited your website?
A) Google Analytics does not track the vast majority of crawlers since they are classed as personally identifiable information
B) Google Analytics does not track the vast majority of crawlers since most do not have IP addresses
C) The Network Properties reports
13.What is one way of determining whether an increase in Average Time on Site actually reflects an increase in site interaction?
A) look for a corresponding increase in Bounce Rate
B) look for a corresponding increase in Direct visits
C) look for a corresponding increase in Pages/Visit
D) look for a corresponding decrease in Direct visits
14.You are an online merchant. A customer makes an order to be delivered to his home address. He then decides to make a separate order to be delivered to a friend's address. How many transactions will be reflected in your reports?
15.Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply)
A) the percentage of visits that result in a site registration
B) the percentage of visits that are unique
C) the percentage of visits which contain only one page view
D) the percentage of visits during which visitors spent at least 2 minutes on the site
16.What kind of intelligence events are available in Google Analytics? (Select all that apply)
A) Automatic alerts
B) Custom alerts
C) Weekly alerts
D) Daily alerts
17.You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy?
A) Not all visits include a site search; only those which did are included in the conversion rate calculation in the Site Search Terms report
B) The Site Search Terms report is only able to show goal conversion rates for one of your goals
C) Of those who perform a search during their visit, fewer are likely to convert
D) This is a bug; the figures should match
18.Which is the recommended parameter for identifying different versions of an ad?
19.What is the purpose of the URL builder?
A) to optimize landing pages
B) to generate a URL with tracking parameters
C) to generate the URL tracking parameters that need to be appended to an organic search result
D) using the URL Builder is required to track AdWords visits
20.Which report would you use to assess whether visitors who search your website have a higher conversion rate than visitors who do not?
A) Site Search Overview report
B) the Goal Conversion tab on the Site Search Usage report
C) the Goal Conversion tab on the Search Terms report
D) It is not possible to obtain this data
21.Which of the following will Google Analytics track by default? (Select all that apply)
A) the referrer that directed a visitor to your site
B) the number of visitors to your site
C) the average amount of time people spent on your site
D) the click path of an individual visitor
22.Which is the recommended way to prevent URL query parameters (session_id, for instance) from appearing in Content reports?
A) Create an exclude filter in the profile
B) Create an include filter in the profile
C) Exclude them in the main Profile Settings
D) This is not possible
23.Which of the following would prevent you from creating a new profile in Google Analytics? (Select two)
A) You have not opted in to Benchmarking
B) You do not have access to the code of the website
C) You do not have admin rights to the Analytics account
D) You have already reached the maximum number of permitted profiles for your account
24.You have two profiles which track the same web property. You copy a URL Destination goal from Profile 1 and enable it in Profile 2. A week later, you find you are receiving goal data in Profile 1 but not in Profile 2. Which of the following could be the reason? (Select two)
A) Profile 2 has colliding filters that prevent any data from appearing
B) Profile 2 has a filter that manipulates the Request URI
C) The tracking code has been incorrectly applied in Profile 2
D) AdWords has been incorrectly linked to the profile
25.Which of these best defines a URL Destination goal in Google Analytics?
A) the most popular page on your site
B) a page that has given you revenue
C) a KPI
D) a website page viewed by the visitor once they have completed a desired action
26.Which of these definitions best describes what a referrer is?
A) the URL of the website from which a visitor came
B) the web page to which your server defaults when no page on the domain is specified
C) a virtual container for holding computer files
D) the process of converting a numeric IP address into a text name
27.Why might a website www.mysite.com have traffic appearing as coming from "mysite.com / referral"?
A) On some pages of mysite.com, the Google Analytics Tracking Code is called more than once
B) These are returning visitors to mysite.com
C) Autotagging has not been enabled
D) mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly
28.How would you configure a profile to include only Google CPC data?
A) Add two include filters to the profile: one requiring Campaign Source to be "google", and the other requiring Campaign Medium to be "cpc"
B) Add an include filter requiring Campaign Source to be "google I cpc"
C) Link the profile to your Ad Words account
D) This is not possible
29.Which is NOT a standard Google Analytics campaign variable?
30.Which of these are available in Real-Time reporting? (Select all that apply)
A) Active number of visitors
B) Total number of visitors today
C) Pageviews per minute
D) Pageviews per second
31.How can you ensure that clicks and visits match in your AdWords Campaigns report?
A) Place the Google Analytics Tracking Code before the </body> tag
B) Enable autotagging in AdWords
C) Make sure your browser allows cookies
D) You can't because Google Analytics tracks visits and imports click data from AdWords
32.Which of the following are elements of the Event Tracking data model?
A) categories, actions, labels
B) actions, titles, values
C) actions, labels, methods
D) categories, labels, formats
33.True or False: In Google Analytics, you can see how many visitors are on your site right now.
34.Which of these best describes the differences between a first- and a third-party cookie?
A) A first-party cookie is a temporary cookie and a third-party cookie is a persistent one
B) A first-party cookie is set by the same web site you are visiting, a third-party cookie is set by a different web site than the one you are visiting
C) A first-party cookie is set by a different web site than the one you are visiting, a third-party cookie is set by the same web site as the one you are visiting
D) A first-party cookie may only contain one attribute, a third-party cookie may contain several attributes
35.Which of the following is true about Visit Duration?
A) Visit Duration categorizes visits according to the amount of time spent on the site.
B) Visit Duration is the same metric as Avg. Time on Site.
36. True or False: The order in which filters appear in your Profile Settings matters
A) True: Filters are executed in the order in which they appear
B) False: Filters are not executed in the the order in which they appear
37.Where do you find the URL Builder?
A) in Conversion University
B) in "Settings" > "Edit" > "Main Website Profile Information"
C) in the Help Center
D) You must ask a Google Analytics Authorized Consultant for access to the URL Builder
38.You are implementing e-commerce tracking on your client's site. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation?
// affiliation or store name
39.Temporary cookies differ from persistent cookies because:
A) temporary cookies cannot last for more than 30 minutes
B) temporary cookies are removed when you close your browser
C) temporary cookies can be deleted while persistent cookies cannot
D) temporary cookies are set by a third party
40.What kind of cookies does Google Analytics use?
A) first-party; utma, utmb, utmd
B) first-party; utma, utmb, utmz
C) third-party; utma, utmz, utmv
D) third-party; utma, utmb, utmz
41.Which of the following are metrics?
D) Avg. Time on Site
42.How might you use the information in the Landing Pages report? (Select two)
A) to see where visitors are entering the site
B) to identify your high bounce-rate landing pages
C) to see where visitors are exiting the site
D) to identify your most-visited site pages
43.Which of the following are dimensions?
A) Screen Resolution
C) % New Visits
D) Bounce Rate
44.If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports?
A) Placement URL
B) Match Type
D) Ad Group
45.Which of the following should you manually tag with campaign tracking variables?
A) organic search results, referrals and bookmarks
B) banner ads, referrals, and all CPC campaigns
C) AdWords campaigns only
D) banner ads, email campaigns, and non-AdWords CPC campaigns
46.Why is it important that you maintain one unfiltered profile when using filters with your analytics account?
A) There is no reason to maintain an unfiltered profile
B) You can only use predefined filters with unfiltered profiles
C) Without one unfiltered profile, you will not be able to use a filter for multiple profiles
D) You will need to configure your goals in the unfiltered profile
E) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed
47.Your AJAX-based gaming website is hosted on a single html page. Which is the best way to measure the percentage of visits during which more than 5 games were played? (Select the best answer option)
A) Track each game-play as an event and define a goal for greater than 5 events per visit.
B) Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit.
C) Track each game-play as a virtual pageview and define 5 separate goals, one for each virtual pageview.
D) Track each game-play as an event and define 5 separate goals, one for each event.
48.You manage a website that sells household appliances. Your site assigns the product id 17 (pid=17) to all pages related to refrigerators. You would like to have a profile where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?
A) Filter 1-- Type: Custom Include; Field: Request URI; Pattern: "/refrigerator"
Filter 2-- Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"
B) Filter 1-- Type: Custom Search and Replace; Field: Request URI; Search for "pid=17" and replace with "/refrigerator"
Filter 2-- Type: Custom Include: Field: Request URI: Pattern: "/refrigerator"
C) Either of these would work
49.What does _trackPageview() do?
A) expedites page load time
B) enables e-commerce tracking
C) registers a pageview
D) registers an internal site search
50.Which of the following could explain why Google CPC visits are not showing up in Google Analytics? (Select all that apply)
A) The wrong match type has been selected in the profile settings
B) Autotagging has not been enabled
C) A redirect on the landing page stripped out the gclid
D) Ecommerce has not been enabled and no goals have values
51.You have had your Google Analytics account for months, and have been successfully tracking traffic to a web property in Profile 1. You created a duplicate profile -Profile 2- but the profile's reports are not showing any data.
Which of the following would help explain the situation? (Select two)
A) You created Profile 2 less than 24 hours ago
B) There are conflicting filters applied to Profile 2 which are preventing data from coming through
C) You do not have access to the data
D) You applied a custom lowercase filter
52.Why can AdWords Clicks differ from Analytics Visits?
B) Some visitors may be blocking cookies
C) 'Clicks' and 'Visits' are different metrics
D) All of the above
53.Does Google Analytics track visits to cached pages?
54.Can Google Analytics track search engines other than those that it tracks by default?
A) No, the list of recognized search engines is maintained by Google
B) Yes, by modifying your Google Analytics Tracking Code
C) Yes, by adding the search engines to the Analytics Settings page
D) No. Google Analytics only tracks visitors coming from the Google search engine
55.Which of the following is NOT possible?
A) creating three profiles that track the same website
B) creating a profile that aggregates data from different Google Analytics accounts
C) creating 40 profiles
D) enabling Site Search for the profile being created
56.Which of the following could be used to track Flash events? (Select two)
57.What technologies does Google Analytics use to track visitors?
A) Java and four temporary cookies
D) HTML only
58.What would prevent URL Destination goal conversions from being recorded? (Select all that apply)
A) The conversion page has the incorrect tracking code
B) The match type in the goal definition is incorrect
C) There was a misspelling in the URL of the goal definition
D) The Google Analytics Tracking Code is missing from the conversion page
59.Which of the following is not a valid dimension?
60.Where on the appropriate page(s) should e-commerce tracking code be placed?
A) The e-commerce tracking code should replace the standard Google Analytics Tracking Code
B) The e-commerce tracking code should be placed before the standard Google Analytics Tracking Code
C) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code
61.What are the benefits of linking your AdWords account with your Google Analytics account? (Select all that apply)
A) this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visits
B) this will allow you to access your Analytics data from within the AdWords interface
C) this will allow you to have AdWords cost data imported into your Analytics account
D) this will allow Analytics to calculate ROI of your AdWords spend
62.Is it possible to make the Pages report display different names than the actual page pathnames?
A) Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview();
B) Yes, you can rename the pages by entering the desired URI in the call to link();
C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters
D) No, it is not possible
63.Which of the following would cause Google Analytics to track a visitor as new even if they had been tracked during their previous visit to the site? (Select all that apply)
A) if the visitor is blocking cookies
C) if the previous visit occurred 6 months ago
D) if the visitor used a different browser for the return visit
E) if the visitor deleted cookies after the first visit
64.Which of the following may only be added to a profile by an administrator?
A) Custom Alerts
D) Advanced Segments
65.You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method?
A) to allow Flash content from Mysite.com to display on Yoursite.com
B) to preserve visitor and session information across the two domains
C) to add Mysite.com to the list of referrals
D) to clear all the cookie information
66.Select the Goal URL pattern and match type that will count all of the following pages as conversions:
A) pattern is "/shoes/buy\.asp?" and match type is "Head Match"
B) pattern is "/shoes/buy.asp" and match type is "Exact Match"
C) pattern is "/shoes/buy.asp" and match type is "Head Match"
D) pattern is "/shoes/buy.asp?prodid=.*" and match type is "Exact Match"
67.Why might you see a search engine name appear in the results for your Referring Sites report (e.g. "google.com")?
A) Someone was referred to your site via a search result page, but the keyword was not captured
B) Someone was referred to your site via a link on a personalized search engine page such as iGoogle
68.Which campaign tracking variables should you always use when manually tagging a URL?
A) utm_campaign, utm_adgroup, utm_term
B) utm_source, utm_content
C) utm_content, utm_campaign
D) utm_source, utm_medium, utm_campaign
69.Which of the following visitors would be reported as coming from "direct / (none)"? (Select wo)
A) visitors who typed your site's URL directly into their browser
B) visitors who came to your site via a bookmark
C) visitors who came to your site via a banner ad
D) visitors who came to your site via an AdWords campaign
70.On mysite.com. all the e-commerce transactions are assigned to a single traffic source: mysite.com / referral. Which of the following are possible explanations?
A) This transaction page has an outdated version of the Google Analytics Tracking Code
B) Autotagging has not been enabled and none of the referring links contain tags
C) The transaction page contains code that is setting the source improperly
D) The transaction page is on a subdomain and cross domain tracking has not been correctly implemented
Which of the following are possible uses of profiles within a single Google Analytics account? Select all
a. to look more closely at traffic to a specific part of the site (a page or selection pages)
b. to track web domains that belong to another account
c. to look more closely at traffic to a specific subdomain
d. to limit a user's access to a segment of data
Which of the following reports display e-commerce revenue data?
(I)the adwords campaign report
(II) the All traffic report
(III)the e-commerce section reports
a. I only
b. I and II only
c. I,II,and III
d. none of the above
What would prevent URL Destination goal conversions from being recorded? Select all that apply
a. the conversion page has the incorrect tracking code
b. The Google Analytics Tracking Code is missing from the conversion page
c. There was a misspelling in the URL of the goal definition
d. The match type in the goal definition is incorrect
Where is e-commerce tracking code usually placed?
a. on all pages in the funnel
b. on the landing page
c. on the destination url
d. on the purchase confirmation or "thank you" page?
Which of the following G Analytic methods can be used to create virtual pageviews?
Which of the following would prevent you from creating a new profile in G.A.? Select two
a. you have not opted in to Benchmarking
b. You do not have access to the code of the website
c. You do not have admin rights to the Analytics account
d. You have already reached the maximum number of permitted profiles for your account.
Which search engines can Google Analytics track by default?
a. most widely-used search engines worldwide
b. only google.com
c. only the local Google search engine for the country you are in
d. only the search engines that you added to the G.Analytics Tracking Code
Why would anyone want to create virtual pageviews?
a. To track session ids
b. To track a website that uses frames
c. to track a website that uses style sheets
d. To track visitor activity that does not generate a pageview
You define a goal using Regular Expression Match and the following RegEx:
Which pages will count as conversions?
a. I and II
b. I and IV
c. I,II, and IV
d. None of above
You want a single table, to be downloaded to a spreadsheet, that shows Visits and Pageviews for every combination of City and Browser. Which of the following would work best for this purpose?
a. Explorer option in a custom report
b. Flat table option in a custom report
c. "Add Report Tab" option in a custom report
d. This is not possible
Which of the following statements is true?
a. each profile has its own goals
b. each account has its own goals
c. each web property has its own goals
d. each tracking code has its own goals
What kind of personally identifiable data is available by default in G Analytics reports?
a. No personally identifiable data is available
b. visitor IP Adress
c. visitor age groups and genders
d. user logins
Which of the following are possible uses of filters? Select all that apply
a. Limit administrative capabilities for selected user(s)
b. Replace complicated page URLs with readable text strings
c. Exclude visits from a particular IP adress
d. Report on only a subdomine or directory
e. Include only traffic coming from a particular campaign
Your website uses a shopping car on a different domain. To ensure that visitor session data is ¿related? when ¿satching? domains, which of the following do you need to implement?
a. the _setLocalRemoteServer() method
b. The _trackTrans()method
c. the _link()or_linkByPost()method
d. This is tracked automatically, no additional configuration is required
Which of these best describes what a cookie is?
a. a temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened
b. a small text/data file written to a visitor's machine bya a web server
c. The ammount of data that can be transmited along a communications channel in a fixed amount of time
d. a ¿tiny? blank image stored on a web analitycs server
Throughout a checkout process the request URI of the page (/checkout.?¿¿?)does not change for the last 3 steps. What is the recommended way to distinguish these steps in Google Analytics?
a. On each page, add a unique request URI as an argument to _setAllowLinker()
b. On each page, add a unique request URI as an argument to _trackPageview()
c. On each page, add a unique request URI as an argument to _setDomainName()
d. On each page, add a unique request URI as an argument to _link()