Assignment 4: Capstone Project
Due Week 10 and worth 480 points
Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and Samsung Group.
Write a ten to twelve (10-12) page paper in which you:
1. Analyze the existing business strategies, domestic and global
environments, industry, and internal capabilities for both Apple and
Samsung. Assess the significant manner in which each company’s mission
and vision align with the long-terms goals and strategic direction of
the organization.
2. Analyze the business-level strategy of each company by conducting a
SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next,
determine the fundamental way in which each sector influences its
competitive position within the industry. Provide rationale to support
the response.
3. Analyze the central manner in which the strategies of each company’s
business leaders have adapted to cultural differences in order to both
facilitate effective operations within global markets and drive new
strategic initiatives with improved innovation excellence. Provide one
(1) example of such strategies in use from each company to support the
response.
4. Evaluate the superiority of each company’s organizational
competencies in terms of entrepreneurial capabilities, organizational
design capabilities, and strategic capabilities geared toward increased
performance and profitability. Include one (1) example of such
superiority from each company to support the response.
5. Recommend one (1) appropriate new business strategy for each company
that may maximize profitability and improved competitiveness in the
industry. Provide a detailed rationale for this strategy.
6. Evaluate the success of both companies’ corporate-level strategies in
terms of horizontal integration, vertical integration, strategic
outsourcing, or diversification. Next, determine the type of strategy
that contributed most effectively to the creation of a successful and
profitable multibusiness model. Provide a detailed rationale to support
the response.
7. Analyze the strategies that the internal leadership of both Apple and
Samsung has taken to discourage unethical behaviors. Provide at least
three (3) examples of such leadership in action from both companies to
support the response.
8. Assume that both Apple and Samsung are in need of organizational
change and must alter existing strategies. Recommend three (3) specific
ways in which Apple and Samsung could change functional, business, and
corporate strategies, as well as organizational structure and control in
order to improve business performance and competitiveness in their
industry. Provide a rationale to support the response.
9. Use at least six (6) quality academic resources in this assignment.
Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.
• Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the required
assignment page length.
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